Cargo Versatility

Why it’s important to your customers:

With a lower floor height and five inches (127 mm) more length than the previous model, the 2012 CR-V is even easier to load and unload.

You customer’s will like it because it they can store more items, more easily without compromising passenger area comfort.

What to Say:

What’s so great about the Cargo area? Here’s what you can say:
  • The load area is sized to accept large suitcases stored vertically, four golf bags or a stroller (rear seats upright), or two mountain bikes (rear seats folded).
  • There is a generously sized elastic storage net and well is located on the left side of the cargo area for holding small items securely.
  • In addition, four “D” rings for tying down cargo are located on the cargo area floor. The front “D” rings are chromed for an attractive finished appearance.
  • The CR-V also includes a retractable cargo cover that can hide items stored in the cargo area behind the second-row seats. The cover and mechanism can be quickly removed and stowed on the floor. Located underneath the cargo floor is a temporary spare tire and vehicle jack.

What to Show:

Sometimes customers want to see or feel it for themselves. Here are a few tips to help them visualize how it works:
  • Show them how easy it to open, close and remove the cargo area cover.
  • Demonstrate lowering the rear seats using the lever in the cargo area and the strap under the rear seat.
  • Show picture of various items stowed in the cargo area.
  • If items are available, demonstrate how easy it is to lift items in since the bottom edge is lower than before.
  • Show how the cargo hooks can be used to store luggage securely
  • Ask the customer what kinds of things they normally stow in the cargo area and discuss how easy that would be with the 2012 CR-V.

Thinking of your response:

How do you respond to a customer whose key purchase reasons surround AWD? Think about how you would respond to him or her? Write your answers down. Say them out loud. Practice often.

Customer Scenario

Sal Moretti is a 30-year-old teacher who is married with 2 children under the age of 4. He also coaches Pee Wee soccer for a neighbourhood organization.

Sal will be using his vehicle to commute to work, as the family vehicle, and to carry around soccer equipment and small soccer players.

He is looking for a good-looking vehicle with good gas mileage, lots of storage, a good safety record, and that handles well in rain and snow.

©2011 Honda Canada, Inc.
Terms & Conditions | Privacy Policy