Why it’s important to your customers:
With a lower floor height and five inches (127 mm) more length than the previous model, the 2012 CR-V is even easier to load and unload.
You customer’s will like it because it they can store more items, more easily
without compromising passenger area comfort.
What to Say:
What’s so great about the Cargo area? Here’s what you can say:
- The load area is sized to accept large suitcases stored vertically, four golf bags or a stroller (rear seats upright), or two mountain bikes (rear seats folded).
- There is a generously sized elastic storage net and well is located on the left side of the cargo area for holding small items securely.
- In addition, four “D” rings for tying down cargo are located on the cargo area floor. The front “D” rings are chromed for an attractive finished appearance.
- The CR-V also includes a retractable cargo cover that can hide items stored in the cargo area behind the second-row seats. The cover and mechanism can be quickly removed and stowed on the floor. Located underneath the cargo floor is a temporary spare tire and vehicle jack.
What to Show:
Sometimes customers want to see or feel it for themselves. Here are a few tips to help them visualize how it works:
- Show them how easy it to open, close and remove the cargo area cover.
- Demonstrate lowering the rear seats using the lever in the cargo area and the strap under the rear seat.
- Show picture of various items stowed in the cargo area.
- If items are available, demonstrate how easy it is to lift items in since the bottom edge is lower than before.
- Show how the cargo hooks can be used to store luggage securely
- Ask the customer what kinds of things they normally stow in the cargo area and discuss how easy that would be with the 2012 CR-V.
Thinking of your response:
How do you respond to a customer whose key purchase reasons surround AWD? Think about how you would respond to him or her? Write your answers down. Say them out loud. Practice often.
is a 30-year-old teacher who is married with 2 children under the age of 4. He also coaches Pee Wee soccer for a neighbourhood organization.
Sal will be using his vehicle to commute to work, as the family vehicle, and to carry around soccer equipment and small soccer players.
He is looking for a good-looking vehicle with good gas mileage, lots of storage, a good safety record, and that handles well in rain and snow.